<>- ǥ ü
漱Ű ٰ鼭 л յ ǥǰ ִ , ȭ ARS ϰ Ÿ鼭 ǰ ֽϴ. ̿ ϴ ǥμ ε κе鿡 Ұ 帮 ϸ, ֱ 18 Ѽ 3 ǥ ڷḦ ó Ͽ մϴ.
ĥ Ϻ ''ֿ , ARS '' 翡 ֵ, κ ARS 縦 ä ʰ ֽϴ. ݴ ARS κ ȭ 縦 ʰ . ϸ鼭 ȭ ü(CATI) ARS (IVR) ȸ ̻ ߰ ִ ȸ ܿ ٰ 帱 ֽϴ.
ȭ ARS ü ߰ ϰ ִ ȸ K, Gġ ֽϴ. ֿ ARS 縦 ϸ鼭 õü ϰų, ƴϸ Ϻ 翡 ARS 縦 ϰ ֽϴ.
̱ IVR , ARS 縦 ϰ ִµ, ֿ ARS 縦 ä ϴ ɱ? Į , ARS 縦 ŷڵ ⺸ٴ, ä ϴ ̶ Դϴ. ǥ .
, äϿ , üϰ ϰ ִ ǥڷμ ? ̴ϸŭ ĺڵ̳ ںеκ ȭ Ǹ ް ֱ ϴ.
. ֱ 漱 ü ſ , ߾, , 3簡 ǥ ȭ 翴ϴ. ϵ . Ѱܷ, CBS, ƽþư ǥ ARS 翴ϴ. ο õԴϴ.
簡 ѳ ĺ ѵ ߴ ĺ ε ϰ Ÿϴ. ٽ Ź 3 3簡 ȭ 翡 ߴ ĺ Ÿϴ. ݸ Ѱܷ, CBS, ƽþư ä ARS 翡 ε ſ ߴ ĺ ŭ Ÿϴ. ġ Ȱ 翡, ȭ 翡 Ÿ, ARS 翡 Ÿ Ͱ Ȱϴ. ε ũ ֽϴ.
ߴ翡 ȭ 簡 ̻ϴٰ ۿ ϴ. ϸ ִ ǥ ĥ " ΰ, ƴϸ ΰ ϰ ȴ١ Ҹ ߰ڽϱ?
׳ ϴ. ѳ ũũ ǵҰ 1997 ̷ ARS ְ, Ⱓ ſ Ȯ ü߱ , ֱ ڴ ĺ ͵ ҽ ʰ, ǽ å ÿ ϴ .
ٸ ִ ߴ ȭ 翡 ְ, ARS 翡 Ÿ ϱ? ߷ ڽϴ. , ߴ ϴ ڵ ȭ 翡 鿡 ĺ ٰ ݸ, ARS 翡 ǥó ȭ ư ̶ Ÿ ϴ ߴ ĺ ȣ ٴ ߷ . ġ йȣ , ϰ ϰ ȣ հ ϴ Ͱ ƴұ? ⱸ絵 ڱ ٲ鼭 Ȯ Ͱ ġ ƴұ մϴ. , ڵ ڽ ǥ 3 巯⸦ ٴ Դϴ.
Ѽ̳ 纸 ſ Ư ǥ Ʋ , κ ߴ Ǽ ƲȾµ. ʴ ɱ? Ȯմϴ. ִٰ . ڵ װ ȸ ȿ(social desirability)̶ ϴµ. ħ ̷ó, ڽ 亯 Ҽ װ ˷ η 亯 Ǵµ, ѱ Ĺġ, θ 밡 ̸, ܻ Ʈ (PTSD) ް ֱ ִ Դϴ.
Ʒ ǥ ø ˰, 2008 Ѽ ǥ غ , ߴ , (: ġ 缱 ǥ - ߴ ̰, + ̶ ؼ) ġ, ȭ 簡 ARS 翡 4 ̻ Ÿϴ. (SBS ARS + 1.4%p, KBS-MBC + 5.6, YTN +5.8 ȭ 簡 )
쿬 ڴµ Ѽ 簡 Ʋȴ ǥ õ Į ִ Ǽ ''ǿ'' , е ʹ ٸ ߴٴ , и ȸ ȿ ϰ ɼ ſ . ҽ̰ ߷Դϴٸ, ֱ Ű ϱⰡ Դϴ.
帮 Ư̻ ȭ ǥ ARS 簡 ̰ ִٴ Դϴ. ̴ ǥ , ARS 翡 ǥ ȭ 翡 ǥ 10%p ̻ Ÿ Ͱ 谡 ֽϴ. ǥ ֱ ſ ARS ִ .
, ֱ , 2008 Ѽ ʸ ? 2008 ſ ħ SBS 245 105 ARS ϱ ϰ, 縦 K ҿ Ͱ þƼ ߾µ. 2008 4 9 6ÿ 3簡 ÿ ǥ 245 , ٸ ʿ ̶ ˴ϴ.
Ϳ ڹ 7 ؿܿ ۷ PACA(Pacific Asian Communication Association) ó ѹα 翡 ȭ ARS 翡 м ǥ ε, ռ ǥۿ Ÿ Ŀ ̸ մϴ.
η ϴ ٵ ƽ Դϴ. ֳı? ڽŵ Ʋȴ, ¾Ҵ ٷ Դϴ. ġ Ư ¾ ì ̵ ϴ Ͱ .
鹮(ڤ) ҿϰ(̸). ȭ ARS 翡 پ ؼ Ʒ ǥ ʿϴٴ Դϴ. SBS Źۺ 溸 ڻ ǥ ó ARS 縦 ߴµ, ǽõ 105 缱ڿ 3.6%p ǥ(700, 3.7%p) ȿ ü Ȯ ֽϴ.
ݸ KBS-MBC (Mġ-Kġ), YTN (Hġ) ȭ 翴µ, 105 缱 տ KBS-MBC 6.2%p, YTN 6.5%ϴ. ǥ Ѿ SBS ARS 纸 2 缱 ġ Ʋ Ÿϴ.
Ʒ 2008 4 9, Ŀ, ARS 簡 ŷڰ Ȱٴ ȭǰ ִٴ Ÿϴ. SBS 105 ARS ˷ ְ, ̹ ˰ е鵵 ϴ 鼭, Ϳ ڹ ؿ ۷ ǥϰ ڴ ǰ Ұ, 7 ؿܿ ۷ մϴ. ڹ شо ڻ ڵμ ߿ ̱ ڰ ԵǾ ֽϴ. Ʒ ڷ ֽñ ٶϴ. ARS 簡 ֿ κ ä ް ִ Բ ֽñ⸦ Ź帳ϴ.
ǥ ü
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